Life Fitness Is Evolving...What We Live For

Life Fitness Is Evolving.  This 30-year-old company is refining its mission and taking a fresh approach to fitness in helping all people live healthier, happier lives.

Life Fitness cardio and strength-training equipment has consistently been the choice of fitness professionals and exercisers throughout the world. Over the years, the company has grown into the global leader in fitness equipment through a focus on making high-quality products that take a fresh approach to working out. The fitness world has expanded its reach at the same time and is attracting a broader audience of exercisers.

Today, more people are making fitness a part of their lives. Middle-aged parents are fitting in workouts to relieve stress and stay in shape so they can keep up with their kids. Executives are networking through running, triathlons and other activities in attempts to socialize and stay healthy. Seniors are working on core strength to maximize flexibility while minimizing the aches and pains of aging. Many are turning to fitness as a way to lead healthier, happier lives, and Life Fitness is rising to meet the challenge.

At IHRSA 2008, Life Fitness will unveil a number of new products as well as a new online service, but what will stand out is the company’s renewed vision under the phrase, “What We Live For.”

This fresh approach to fitness is an evolution of the Life Fitness brand. Out are the days when working out was a focus for a few enthusiasts and in are everyday people enjoying healthy lives. It’s less about the workout and more about what leading a healthy lifestyle enables people to do. Images of steel and chrome are giving way to real-life looks at people doing what they do best: running, surfing, playing with their kids, hiking in the mountains and much more. And America is not alone in its attack on obesity and attention on healthy living, as fitness becomes a growing concern for businesses and governments worldwide. From Spain and England to India and Japan, the world is more similar than different in its focus on fitness.

Life Fitness is evolving to meet these dynamics and grow as a thought leader by demonstrating, facilitating and celebrating fitness. Now a treadmill is a well-designed computer with the capacity to connect exercisers with their equipment and with each other. Now education and training sources like the Life Fitness Academy are essential in promoting research on health and fitness trends from around the world and bringing it to the exerciser.  Tomorrow will bring more changes for the fitness world, and Life Fitness is poised for the task.

BACK TO LIST

NEXT